This book is very interesting I just started reading it and I I'm totally hooked. It talks about how America has turned in to a brand. It refers to Culture Jam as a movement that will change the ways we interact with the mass media. Kalle Lasn the writer is determined to make us the readers change the way we see the world. I'm not sure yet if it will change the way in see things, but I guess I will find out as I read this book. For what I have read I can tell his thesis is "America is no longer a country but a multimillion brand." That is just the introduction.
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